Ponderings

The First Pancake

3 years. That’s how long I should actually expect my business to take to find its groove. And here I am, beating myself up when it’s been 4 months.

I’ve been in a weird state for the past month or so, at times thriving, other times concerned for my health. For the most part, it’s been fun sprinkled with some moments of deep self-doubt and insecurity. The past week was especially high energy, since it was my birthday as well as one of my best friend’s, Casey’s. It felt like I was constantly socializing or eating something unhealthy, to the point where I actually did feel my social battery draining. I like being around people—people I’m close with—so this week didn’t seem like much of a drain. But internally, I knew I needed to be alone with my thoughts.

The perfect way to do that for me is LSD—long slow distance, in the running world. Just taking yourself out for some high mileage at a really slow pace. Ever since I ran practically a trail marathon in the heat last month, I haven’t really been able to sustain a run longer than 4 miles. But yesterday, I resolved to do 7 to 8, and just keep it chill. And I did exactly that.

One way to ensure I go slow is to listen to a podcast, rather than tunes. One of my favorite podcasts is called Second Nature, and it’s all about the outdoor industry. I think I found it on LinkedIn. One of the main reasons I enjoy it is because of its hosts, Aaron Lutze and Dylan Bowman. Aaron is a former Red Bull Marketing Manager, and during his tenure, he signed Dylan as an ultra-running athlete. The cool thing about Aaron is that for every athlete he signed, he would try that respective athlete’s sport. So he had Dylan help him train for a 50K, and gosh darn it, he’s now run several 50Ks—though he’s actually a mountain biker. Dylan no longer races much, but hosts his own ultra running podcast, Freetrail, and is generally recognized as an influencer in the trail running world. The two of them are just so knowledgeable about their fields and interview just as qualified individuals, so I find myself learning a lot every time I listen to them, usually running or resoling.

In fact, one episode last winter had really fired me up, concerning the resole business. I can’t remember who Aaron was interviewing, but it was an entrepreneur of some sort, talking about the launch of his business. In most businesses, the first iteration of a product is not the best. And Aaron equated it to the first pancake. You know how when you’re making pancakes, the first one always is a little weird? It’s hard to gauge if the griddle is hot enough, and it often is a little pale and sad. But with each subsequent pancake, the quality improves. You refine the temperature and achieve a golden brown. I had called my dad and told him all about the resoling idea, and how I knew initially it wouldn’t be very smooth, just like the first pancake never is. I was reminded of this concept yesterday, as I listened to Aaron and Dylan muse that it seems like 3 years is the magic number. The number that businesses hit their stride.

But the magic number wasn’t the only part that hit home. This particular episode was called “Where We’ve Been and Where We’re Going,” and it was essentially Aaron and Dylan recapping the year and talking about their individual trajectories. Something that Aaron said really resonated with me—it was something to the effect of, “I have a lot of irons in the fire, but none of them are boiling. I’m just trying to keep them all warm.”

“That’s me,” I thought. When I look at my life right now and the past year, that’s all it’s been—keeping various irons warm. My job at REI. Until August, my hostess job. My resoling business. Since September, coaching. My writing. My running. My climbing. My strength training. My nutrition. My hobbies. Applying to full-time jobs. Working on my own book. All of these things, to various degrees, have been in the fire. The resoling business has sometimes been in the center of the flames, other times on the fringes; so has practically all of these things. It harkened back to my realization a couple of weeks ago that I’m simply not going to be as good as I want to be at anything, because I want to do everything.

Aaron and Dylan had a good discussion about adding versus removing irons from the fire, the cost and benefit of doing so. One iron I have yet to add is an idea I had months ago: having a newsletter for the resole business. I thought it would help me write more regularly and perhaps drum up more attention. That iron is still waiting patiently outside the flames. The book I was working on, meanwhile, has been nearly removed from the fire. Not because I don’t want to do it anymore, but I stopped dedicating the time to it. Would either of these things be worth putting in? What would I remove if I did? Would I be sacrificing the quality of my work at everything else?

I can’t say that I came to a conclusion, but the metaphor stuck with me. It’ll be interesting to know what irons are in the fire after 3 years, when my business finally comes together…

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A Day in the Life

November 7, 2025