Ponderings

Intentional & Intelligent

I think it was Brendan Leonard of Semi-Rad who made the statement (something to the effect of), “What is life but a series of arbitrary stupid goals?”

If I remember correctly, it was in his book, I Hate Running and You Can Too, and he was talking about how we runners will often run a little extra to meet an arbitrary stupid goal. For example, if your run is done at 3.89 miles, most runners (self included) will run around the block to make it an even 4—even though that extra .11 isn’t fundamentally changing anything. It’s an arbitrary stupid goal, to get that even 4. But we humans constantly set these types of goals, just to feel the satisfaction of meeting them. Even though no one (besides ourselves) will really care if we do or don’t.

I met an arbitrary stupid goal recently. It started a couple of months ago at work, the Colorado Springs REI. Our new store manager, Chewie, said that many employees had expressed a desire for better recognition for meeting milestones. For example, how should we recognize folks who have reached a year at the store? Five years? What about getting 100 memberships in a year?

As we talked, Chewie suddenly got an idea. “What if when someone reaches 101 memberships for the year, they get a dalmatian pin for their green vest?” So enamored was Chewie with the idea, he declared he’d be ordering the dalmatian pins as soon as the meeting ended.

I want to get one of those pins, I thought to myself.

At the time, I was at around 86 memberships for the year. It should be easily doable, to get to 101. Just fifteen more. The only problem was, I had just switched to part-time, no longer “part-time plus”, since I had begun coaching a high school climbing team in the afternoons. Not only did I have fewer hours to achieve the goal, I also regularly get assigned stocking shifts—shifts where I don’t have customer interactions.

Still, I knuckled down and tried to refine my pitch for my final shifts of December, constantly checking our store’s “Data Daypack” to check my count. And it was in my 4th to last shift of the year that I reached it: 3 memberships in the day, putting me at 102. (I ended the year at 104, which I feel pretty proud of, considering I only work 12-24 hours per week.)

It was an arbitrary stupid goal, but there is something so satisfying about having that dalmatian pin on my vest. I could’ve paid my membership count no mind and checked out at the end of the year, but I decided to hustle for something. An arbitrary stupid goal—in spite of being both arbitrary and stupid—does motivate you and make life a little more fun. And for those reasons, maybe they’re actually intentional and intelligent.

Leave a Reply

Your email address will not be published. Required fields are marked *

The First Pancake

November 24, 2025