It can be tough getting all these leading questions and comments.

“So, are you getting TONS of shoe orders lately?”

“It seems like your business is BOOMING!”

I have to laugh them off and reply that no, I haven’t been getting tons of orders. I would not characterize my resole business as “booming.” Obviously, I appreciate the enthusiasm and the support, but I also have to swallow a lump in my throat.

Look, if I had a dollar for every time someone has said to me, “I’ve got at least a couple pairs of shoes for you to resole,” I’d probably have, well … the cost of a resole. Like $50. I launched the resoling business a few months ago, but after a pretty steady influx of shoes, it’s gotten slow. I know people have shoes. The difficulty is getting those shoes into my hands. read more